Smokey Robinson, Alice Cooper celebrate new Shinola watch launch

Detroit-dependent check out and leather products maker Shinola seized the synergy of Grammy Awards weekend to rejoice songs legend Smokey Robinson — and a new selection that pays tribute to him — at its downtown Los Angeles keep Thursday night time in progress of Sunday’s ceremony.

The Detroit-born Grammy-winning singer was in the residence for the major expose — as was Alice Cooper, producer-supervisor Shep Gordon, tattoo artist to the stars Scott Campbell and a host of some others going in the entertainment market orbit.

“Each year we want to honor an American treasure,” Shinola founder Tom Kartsotis instructed Robinson and the group of assembled good friends, supporters and luminaries, “and [over the years] we’ve had fantastic [collections paying homage to] Us citizens this sort of as Muhammad Ali, Maya Angelou and Jackie Robinson. And I’m actually, actually honored to honor Smokey Robinson this calendar year as our excellent American. In excess of the very last 60 decades it is not just songs you’ve affected, it is the entire world, and we’re pleased you could be right here.”

With that Kartsotis introduced Robinson with a picket box that contains a wristwatch from the new collection dependent on the brand’s Vinton design, it involved a 38mm brushed stainless metal scenario, a few-connection stainless metal bracelet and a distinctive blue enamel dial. The view encounter wasn’t the only portion of the assortment with the eye-catching shade it also pops up on a journal cover, a greeting card (printed with the tune lyrics, “You’ve really bought a keep on me”), a Runwell turntable and a wall clock in addition to a 32mm model of the Vinton.

In accordance to a brand agent, the particular shade of blue resulted from the design and style team’s efforts to emulate the distinctive blue-inexperienced coloration of Robinson’s eyes. So when we observed ourselves deal with to face with Robinson, we couldn’t aid but inquire if he thought they captured his eye color properly.

Shinola’s homage to Smokey Robinson consists of two watches, a journal, a greeting card and a Runwell turntable, all with blue accent colours that are a nod to the singer’s eyes.

(Andrew Toth / Getty Images)

“I accept regardless of what they obtained since it is gorgeous, just lovely,” he answered with a broad smile. Robinson went on to say that inspite of his many years-extensive job — and unique fashion both onstage and off (for which he credits his longtime L.A.-primarily based tailor Si Beau), the Shinola observe selection marked his initially foray into a style collaboration. As for whom he’d be most honored to see putting on 1 of the watches out in the wild, Robinson forged his net as extensive as he could, answering, “Anyone you could imagine of!”

Whilst the confined-edition timepieces (only 1,000 of every single dimension are being supplied, at $950 each) won’t be accessible to mere mortals right until Jan. 31, if you see a glint of silver and a flash of blue at Robinson’s wrist when he usually takes the phase as a presenter at Sunday night’s Grammys, you can bet that the glow is from a manufacturer-new Shinola.

Extra information about Shinola’s Wonderful American 2020 selection honoring Smokey Robinson can be identified at the brand’s web site.

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